Ads Marketing Manager, Japan

The role

You will build OpenAI's advertising business in Japan with a focus on growing small and medium-sized advertisers. You will own SMB revenue and growth strategy through marketing programs, agency engagement, and local market adaptation.

What you will do

• Own SMB revenue and growth goals in Japan.
• Build acquisition, onboarding, activation, and lifecycle programs for SMBs.
• Identify priority customer segments and growth opportunities through analysis and experimentation.
• Recruit, engage, and grow SMB-focused agencies and partners.
• Build awareness through case studies, webinars, events, and educational content.
• Partner with Sales to connect marketing programs with customer opportunities.
• Coordinate with Sales and global marketing teams on large-advertiser events and activations.
• Adapt global campaigns and programs for Japan.
• Measure commercial impact and scale programs to improve advertiser metrics.
• Bring customer and agency feedback to Product, Ads Engineering, and global teams.

Required qualifications

• Experience in digital advertising, growth marketing, or advertiser marketing.
• Deep understanding of Japan's advertising market, SMB needs, agency relationships, and local customer behavior.
• Experience building and launching programs from scratch.
• Strong knowledge of self-serve advertising and performance marketing.
• Experience working with agencies and partners.
• Strong analytical judgment.
• Track record of working effectively with Sales, Product, and global or regional marketing teams.
• Strong communication skills in Japanese and English.

Nice to have

• Experience at an advertising technology platform such as Google, Meta, or a comparable business.
• Experience taking global programs into Japan and using local insights to improve the broader approach.
• Experience delivering advertiser events or activations with sales teams, alongside scalable SMB growth programs.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The Ads Marketing team is building an advertising platform from the ground up.