Integrated Marketing Lead, Brand & Policy

The role

This person will lead policy and reputation-focused integrated marketing campaigns to strengthen the OpenAI brand. They will develop strategies to communicate the impact of AI technology to national and local audiences.

What you will do

• Lead policy and brand campaign strategy.
• Build national and local campaigns.
• Translate complex issues into compelling stories.
• Own campaigns from strategy through measurement.
• Connect policy expertise with brand building.
• Champion creative excellence.
• Drive cross-functional collaboration.
• Develop audience and market insight.
• Measure and improve impact.

Required qualifications

• 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising.
• Significant experience leading complex, high-profile campaigns.
• Strong understanding of policymakers, civic leaders, advocacy organizations, and community stakeholders.
• Ability to translate complex or technical subjects into accessible stories.
• Proven success developing national campaigns and locally tailored efforts.
• Experience leading substantial paid-media campaigns across various channels.
• Success managing campaigns across paid, owned, earned, experiential, and community channels.
• Ability to navigate sensitive, fast-moving, and highly visible issues.
• Strong written, verbal, and presentation skills.
• Ability to influence decisions at the executive level.
• Track record of bringing together teams with different perspectives.
• Comfort operating in a fast-paced, evolving environment.

Nice to have

• Experience developing campaigns related to technology policy, corporate reputation, economic impact, infrastructure, workforce issues, online or youth safety, or other complex societal topics.
• Experience partnering closely with public policy, government affairs, corporate communications, research, and community-engagement teams.
• Experience managing creative and media agencies and substantial campaign budgets.
• A passion for storytelling and for making complex ideas understandable, relevant, and human.
• A test-and-learn mindset grounded in research, measurement, and continuous improvement.
• Familiarity with artificial intelligence, emerging technology, and the evolving public conversation surrounding their impact.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI to the world through their products.