Growth Marketing Manager - Web & Organic, SMB Ads

San Francisco, Remote. Posted 2 months ago

The role

You will build the web and organic growth engine for SMB advertisers. You will own the SMB Ads web strategy and experimentation roadmap to grow discovery, signup, and activation.

What you will do

Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
Grow organic discovery through search, content, and GEO.
Analyze journeys, funnels, and cohorts to identify conversion barriers.
Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows.
Improve the journey from website visit to signup, onboarding, and first campaign.
Define instrumentation, test design, attribution, and reporting.
Launch web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies.
Connect landing experiences to in-product, referral, and cross-sell acquisition programs.
Use AI to accelerate research, prototyping, content, analysis, and experimentation.

Required qualifications

4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
Strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact.
Ownership of web experiences and experimentation programs.
Ability to connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment.
Ability to translate business opportunities into clear roadmaps and launched experiences.
Combination of strategic thinking with hands-on growth execution.
Ability to evaluate and implement web capabilities with technical partners using AI.
Experience with self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses.

Nice to have

Experience building web and organic growth programs for SMBs or self-serve advertising platforms.
Track record improving conversion from website discovery through signup and first campaign activation.
Experience growing qualified traffic through SEO, content, and generative engine optimization (GEO).
Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth.
Experience implementing web instrumentation, attribution, and experimentation tools with technical partners.
Experience using AI to accelerate research, prototyping, content development, and analysis

Before you apply

Background checks for applicants will be administered in accordance with applicable law.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.