Marketing Technology & Operations Lead, APAC

The role

This role builds operational foundations connecting regional B2B marketing to customer engagement and sales progression. You will manage regional marketing technology, database health, and campaign execution across JAPAC.

What you will do

• Own the regional operations roadmap.
• Manage regional marketing technology operations including marketing automation, CRM, and event platforms.
• Build a healthier, more actionable database through acquisition, enrichment, and segmentation.
• Own campaign setup, lead management, and sales handoffs.
• Connect the customer journey across acquisition, engagement, nurture, and sales touchpoints.
• Standardize campaign execution with reusable templates and workflows.
• Partner with Legal/Privacy to embed market-specific data privacy requirements.
• Measure campaign performance and impact through reporting and attribution.
• Train marketers on tools, processes, data quality, and privacy requirements.
• Improve automation and operating efficiency using AI-enabled workflows.

Required qualifications

• 10+ years of experience in B2B marketing operations, marketing technology, revenue operations, or a closely related function.
• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce.
• Experience with Adobe Experience Platform.
• Familiarity with event or webinar technology.
• Demonstrated experience improving database quality, segmentation, lead lifecycle processes, scoring, routing, and marketing-to-sales handoffs.
• Strong analytical skills with experience in campaign reporting, funnel analysis, and attribution.
• Experience supporting multiple markets and balancing global standards with regional business requirements.
• Proven ability to work closely with Marketing, GTM, Sales Operations, and technical teams.
• Sound judgment around consent, customer data, privacy, and operational quality.

Nice to have

• Experience supporting JAPAC markets, including local campaign execution and collaboration across languages and time zones.
• Experience with ABM, buying-group engagement, and enterprise, developer, or startup audiences.
• Familiarity with data integrations, APIs, and customer engagement or product-usage signals.
• Practical experience building or improving AI-enabled workflows and automation.

About the company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.