Growth - Digital Marketing (Consumer)

The role

This leader will own and scale global acquisition across channels for a scaled consumer product. You will define channel strategy, manage significant investment, and optimize the full consumer journey from acquisition to monetization.

What you will do

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels.
• Manage significant investment across a broad international portfolio.
• Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization.
• Develop audience, use-case, offer, and creative strategies for diverse consumer segments.
• Partner with regional marketing and localization teams to prioritize markets and build scaling playbooks.
• Drive experimentation and incrementality measurement.
• Partner cross-functionally with product, engineering, data science, lifecycle, brand, creative, and finance.
• Build AI-enabled creative, targeting, reporting, and optimization workflows.

Required qualifications

• 8+ years of consumer growth, acquisition, or performance marketing experience.
• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate.
• Track record of scaling consumer paid programs at significant budget and audience levels.
• Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
• Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
• Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
• Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams.
• Demonstrated ability to balance global scale with local relevance.
• Excellent stakeholder management and communication skills.
• Test-and-learn mindset.
• Comfort operating in fast-moving environments and adopting AI-enabled workflows.

Nice to have

• Ideally for a scaled global technology, marketplace, subscription, or mobile product.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI to the world through their products.