Growth Lead, Brazil

São Paulo, Remote. Posted 12 days ago

The role

The Growth Lead for Brazil will shape and execute ChatGPT growth plans. You will partner with regional leaders to prioritize growth opportunities and turn them into product improvements, funnel optimizations, and performance marketing tests.

What you will do

Partner with regional and market leaders to set a Brazil growth plan and roadmap priorities.
Use user research, funnel and cohort data, and competitive insight to find local friction.
Run performance marketing tests in collaboration with regional marketers.
Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion.
Partner with regional Marketing and central media teams to brief and prioritize tests.
Own the regional growth scorecard across acquisition, retention, paid conversion, and unit economics.
Run the growth operating cadence with regional and market leaders.
Build and operate segmentation, lifecycle journeys, growth tooling, performance marketing and product experimentation capabilities.

Required qualifications

10+ years of experience across product growth, growth marketing, data science, or growth strategy and operations.
Hands-on execution in a fast-moving technology company.
User-first track record of turning local research and behavior into product and growth priorities.
Strong command of acquisition, activation, retention, and monetization funnels.
Technically rigorous experimentation and interpretation.
Practical performance marketing experience across audience, channel, creative, and measurement decisions.
Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin.
Experience adapting and running campaigns across Latin American markets.
Experience owning growth goals and delivering measurable user or revenue outcomes.
Ability to influence and align central and regional teams.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.