Scaled Programs Lead, SMB Ads

The role

You will build and scale global programs to engage SMB-focused agencies and partners. You will develop programs for awareness, recruitment, education, and co-marketing to help partners bring advertising opportunities to SMB customers.

What you will do

• Set the global program strategy for SMB-focused agencies and scaled partners.
• Build awareness and recruit qualified participants through campaigns and outreach.
• Segment agencies and partners by capabilities, needs, and growth potential.
• Design program tiers, incentives, and benefits.
• Develop education, training, webinars, certification, badging, and content.
• Launch repeatable co-marketing programs, joint campaigns, events, and toolkits.
• Pilot programs and measure participation, activation, advertiser growth, and economics.
• Scale effective approaches and refine or retire underperforming programs.
• Lead cross-functional delivery and adapt programs across markets.
• Build the team and operating capabilities needed for global scale.

Required qualifications

• Demonstrate success building and scaling programs for SMB-focused agencies or other partners serving small businesses.
• Set program strategy using audience segmentation, customer insight, and commercial analysis.
• Bring experience developing participant recruitment, education, enablement, or co-marketing programs.
• Translate program goals into pilots, measurable outcomes, and repeatable approaches that scale.
• Lead cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.
• Adapt programs across markets while balancing global consistency with local needs.
• Combine hands-on program building with the ability to hire, develop, and lead a team.

Nice to have

• Experience building agency or partner programs for digital advertising platforms serving SMBs.
• Track record launching programs that drive advertiser acquisition, activation, retention, or investment.
• Experience designing partner tiers, certifications, incentives, and benefits.
• Success developing scalable co-marketing campaigns, education programs, and partner toolkits.
• Experience using program economics and experimentation to guide investment and growth.
• Experience expanding partner programs globally and adapting them to local markets.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.