Growth - Lifecycle Lead (B2B)

The role

The Lifecycle Lead will build company-wide owned-channel capabilities to reach businesses with relevant experiences. This role involves setting small and medium business lifecycle strategy and partnering with Engineering to build orchestration and deployment platforms.

What you will do

• Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure.
• Define scalable deployment workflows including self-service and centrally supported paths.
• Partner with Product Marketing Managers to design evergreen journey strategies.
• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging.
• Partner with Growth DS to build a measurement system.
• Optimize the small and medium business lifecycle portfolio.
• Inform owned channel and upsell strategy.

Required qualifications

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology.
• Track record of building and scaling lifecycle tooling or platforms with Engineering.
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.
• Deep campaign and journey craft with experience designing evergreen programs.
• Strong experimentation and measurement judgment.
• Experience creating operating models, governance, templates, and quality standards.
• Executive-level cross-functional influence and clear communication.

Nice to have

• Experience in a global B2B business serving self serve small businesses, enterprises, and developers.

Benefits

• Relocation assistance

Before you apply

• Background checks for applicants will be administered in accordance with applicable law.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.