Data Scientist, SMB Ads Growth

The role

You will architect the analytics function for SMB Ads Growth. You will drive strategy across targeting, funnel optimization, and performance forecasting while working with the SMB Ads Marketing team.

What you will do

• Establish foundational growth metrics and North Star KPIs for the SMB Ads ecosystem.
• Diagnose funnel friction points through behavioral analysis.
• Partner cross-functionally to transform data findings into roadmaps.
• Engineer propensity models and look-alike frameworks.
• Own the lifecycle of target list construction.
• Develop segmentation architectures for personalized outreach.
• Synthesize market signals to refine value propositions.
• Design and implement multi-touch attribution and incrementality frameworks.
• Lead the experimental roadmap including A/B and multivariate tests.
• Automate business-critical reporting and dashboards.

Required qualifications

• 5+ years of experience in data science or growth analytics within an ads platform, marketplace, or high-growth B2B environment.
• Proven track record of deploying machine learning models (propensity, LTV) that significantly moved business metrics.
• Strong SQL.
• Proficient in Python or R.
• Experience thriving in ambiguous 0-to-1 environments.
• Hands-on approach to building data infrastructure and processes.

Nice to have

• Prior experience at a major scaled ads platform (e.g., Meta, Google, LinkedIn).
• Experience working in 0-1 environments
• A deep passion for artificial intelligence and proficiency in leveraging AI tools to accelerate modeling and insight generation.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI to the world through their products.