Portfolio Product Marketing Lead

The role

This leader will define and scale the global audience marketing strategy for small and medium-sized businesses. You will create narratives, content, and integrated programs to drive ChatGPT Business subscriptions and growth.

What you will do

• Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions.
• Lead thought leadership and content strategy using education, demos, and customer stories.
• Develop go-to-market programs for priority SMB industries.
• Equip Sales, Partnerships, and Growth teams with tailored narratives and enablement.
• Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, and events.
• Partner with Product Marketing and Product teams on roadmap innovations and launches.
• Build and lead a high-performing team.
• Establish measurement frameworks to assess engagement, conversion, adoption, and revenue impact.

Required qualifications

• 12+ years of experience in B2B marketing or go-to-market leadership.
• Experience building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.
• Understanding of how SMB owners and teams evaluate, buy, and adopt software.
• Ability to translate complex technology into clear positioning and audience narratives.
• Experience building content and enablement programs including customer education, use cases, stories, webinars, workshops, and community engagement.
• Highly analytical with experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.
• Strong people leader able to attract top talent and build new functions in ambiguous environments.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The SMB Marketing team helps small and medium-sized businesses understand and adopt ChatGPT Business and OpenAI’s B2B solutions.