Lead, Ads Prospecting & Customer Intelligence

The role

This person will build the intelligence and orchestration platform for the ads business. They will own the prospecting function for SMB Ads by setting the vision, roadmap, and platform choices.

What you will do

• Lead the function strategy, roadmap, operating model, and adoption.
• Define a unified prospect, account, contact, and advertiser data model.
• Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals.
• Design enrichment and verification workflows.
• Develop scoring and next-best-action models.
• Connect intelligence to action across sales, marketing, product, paid media, partners, and lifecycle journeys.
• Enable marketers to create audiences, configure triggered journeys, and execute campaigns.
• Build feedback loops to improve targeting and lifecycle decisions.
• Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value.

Required qualifications

• Substantial experience building go-to-market systems, customer-data products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology.
• Ownership of platforms that connect data, decisions, and workflows to measurable commercial outcomes.
• Strong product judgment to prioritize opportunities and define solutions.
• Ability to translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and feedback loops into system requirements.
• Ability to design practical solutions with marketers and sales teams.
• Ability to explore data and test ideas with tools such as analytics platforms, SQL, APIs, automation, or AI-assisted prototyping.
• Ability to evaluate build, buy, and integration choices across CRM, marketing automation, customer data platforms, and campaign-execution systems.
• Ability to lead a small team and build alignment with senior cross-functional partners.
• Ability to apply sound judgment to privacy, consent, deliverability, data rights, governance, and customer trust.

Nice to have

• Experience building prospecting or customer intelligence platforms for advertising, SMB, or self-serve businesses.
• Track record combining customer and intent data to improve targeting and conversion.
• Experience deploying enrichment, scoring, and next-best-action models across marketing and sales.
• Experience integrating data vendors, CRM, marketing automation, and customer data platforms.
• Hands-on experience using SQL, APIs, automation, or AI to validate growth solutions.
• Experience building feedback loops and governance practices that improve performance, data quality, and trust.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI to the world through their products.