Sr. Growth Marketing Specialist

The role

You will own the complete go-to-market lifecycle for products, features, and campaigns. You will develop positioning, craft demand gen programs, and execute launches to drive pipeline.

What you will do

• Build and launch integrated multi-channel campaigns to drive qualified pipeline.
• Create marketing content including emails, landing pages, ads, ebooks, customer stories, and blogs.
• Develop GTM messaging and positioning using customer insights and competitive intelligence.
• Define market segmentation, personas, and ICP insights.
• Support ABM campaigns and nurture strategies using Marketo and Salesforce.
• Lead end-to-end launch plans for new products and features.
• Develop enablement materials like pitch decks, one-pagers, battlecards, and FAQs.
• Coordinate internal communications and customer announcements.
• Own campaign measurement and reporting for pipeline, engagement, and ROI.
• Analyze campaign performance to provide optimization recommendations.

Required qualifications

• 5+ years of B2B or B2G marketing experience.
• Proven track record developing and executing multi-channel campaigns.
• Strong writing and editing skills.
• Experience with product positioning, GTM strategy, launches, or messaging development.
• Proficiency with Marketo, Salesforce, and marketing automation.
• Comfort with analytics and translating data into insights.
• Ability to use AI tools daily to augment work.

Nice to have

• Experience in or passion for public sector, government, or B2G marketing.
• Hands-on experience with ABM tools, Guru, Aha, or Pendo.
• Background with win/loss analysis, competitive intelligence, or voice-of-customer research.
• Experience launching products or features end-to-end.

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave
• Wellness stipends
• HSA contributions
• Professional development and growth opportunities
• Collaborative office environment with weekly catered lunches

About the company

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. The company provides products for enterprise asset management, procurement, accounting, budgeting, billing, and more.