Sr. Marketing Operations Manager

The role

You will lead the operating strategy for Marketing, focusing on Growth Marketing, Creative, and Communications. You will own the marketing technology roadmap and use data to guide pipeline and investment.

What you will do

• Lead the operating strategy and roadmap for Marketing
• Own the marketing technology roadmap and outcomes
• Scout and evaluate new marketing technologies including AI-enabled tools
• Design and improve the demand lifecycle
• Partner with Revenue Operations to define shared standards and SLAs
• Define the reporting and attribution framework
• Establish planning, intake, and workflow processes
• Partner with Strategy & Analytics and FP&A to forecast and track marketing budget
• Set data strategy and standards for marketing data quality
• Influence and mentor team members and lead cross-functional initiatives

Required qualifications

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent work experience
• 8+ years of experience in marketing operations, including significant experience at a SaaS business and experience leading growth or demand generation operations (or 5+ years with a Master's degree)
• Proven record of evaluating, implementing, and evolving marketing technology including marketing automation, CRM, analytics, and account-based marketing platforms
• Experience operating across multiple marketing disciplines such as growth marketing, creative, and communications
• Proven track record building funnel reporting, attribution, and dashboards
• Ability to lead cross-functional initiatives, influence senior stakeholders, and partner with business systems and IT teams
• Strong written and verbal communication
• Comfortable using AI-native tools

Nice to have

• Experience with web analytics, data enrichment, intent, and business intelligence tools
• Experience partnering with FP&A on marketing budgeting and ROI analysis
• Experience supporting creative production and communications workflows
• Background in government technology, public sector, or other long-sales-cycle B2B environments

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave
• Wellness stipends
• HSA contributions
• Professional development and growth opportunities
• Collaborative office environment with weekly catered lunches

About the company

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. The company provides a Public Service Platform to help public sector organizations operate efficiently and strengthen public trust.