Sr. Manager, Field Marketing

The role

The Senior Field Marketing Manager will drive pipeline and revenue growth through strategic field marketing execution. This person will manage the field marketing portfolio, budget, and team while executing strategy across 150-200 annual events.

What you will do

• Develop and execute annual field marketing strategy aligned with company revenue targets and market priorities.
• Curate the event portfolio by evaluating and selecting from 150-200+ potential events annually.
• Manage the field marketing budget and optimize for positive ROI.
• Own the total field pipeline number and ROI metrics.
• Own the OpenGov Conference strategy, planning, and execution.
• Develop and manage the user groups and roundtable program strategy.
• Lead and manage a team of field marketers.
• Ensure each event is grounded in ABM strategy.
• Conduct post-event analysis to track ROI and pipeline contribution.
• Collaborate with Sales, Product Marketing, Growth Marketing, Product, and Finance.

Required qualifications

• 7+ years of field marketing, event marketing, or ABM experience in B2B SaaS
• Proven track record managing and optimizing event portfolios (20+ events annually) for pipeline and ROI
• Experience leading and managing teams
• Strong financial acumen to build budgets, track ROI, and optimize spend
• Deep understanding of ABM strategy, account segmentation, and target account marketing
• Experience with Salesforce, marketing automation platforms, and analytics tools
• Proficiency with event marketing platforms and CRM systems
• AI-forward mindset comfortable leveraging Claude and marketing MCPs
• Strategic thinker able to develop field marketing strategy and build business cases
• Executive presence to influence stakeholders and present to leadership
• Results-driven with a passion for owning pipeline numbers and measuring ROI
• Willing to travel regularly to field events

Nice to have

• Experience owning and executing user conferences or signature events
• Background in user group development and community building
• Experience with budget management and P&L accountability for a marketing function
• Track record building and managing event marketing teams
• Understanding of government or public sector marketing

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave
• Wellness stipends
• HSA contributions
• Professional development and growth opportunities
• Collaborative office environment with weekly catered lunches

About the company

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform.