Customer Marketing Manager

The role

You will design, operate, and lead end-to-end customer marketing campaigns. You will work with Sales and Customer Success teams to expand the reach and adoption of program offerings.

What you will do

• Partner with Customer Success on one-to-one account planning for strategic accounts.
• Build broad-based customer campaigns to drive awareness of best practices and new programs.
• Collaborate with the Content team to develop educational materials.
• Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels.
• Run product-led growth campaigns to drive awareness and adoption of new products.
• Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities.
• Own customer marketing data and reporting for cross-functional stakeholders and the executive team.
• Bring new customer expansion ideas to the Marketing and Customer Success teams.

Required qualifications

• 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company.
• Proven experience working closely with Customer Success or Account Management teams.
• An AI power user.
• Strong command of lifecycle marketing across email, events, content, and other channels.
• Proven experience diving deep into data to uncover and determine cross-sell and upsell opportunities.
• A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.

Nice to have

• HubSpot experience
• Experience in healthcare or health tech

About the company

OpenLoop provides telehealth support solutions designed to streamline and simplify go-to-market care delivery for companies offering virtual support to patients. The company has a relatively flat organizational structure with core values of Autonomy, Competence and Belonging.