Product Marketing Manager - Launches & Adoption

London, Remote. Posted 2 months ago

The role

You will lead product launches end to end and manage the go-to-market strategy for a portfolio of product and feature releases. You will develop positioning and messaging, drive product awareness and adoption, and manage the product changelog and Help Centre.

What you will do

Lead product launches end to end including go-to-market strategy and execution.
Run and evolve the launch programme and framework.
Develop positioning and messaging for complex product capabilities.
Drive awareness and adoption through in-product messaging, email, changelog, and website.
Own and manage the external product changelog.
Evolve the Help Centre through written, visual, and video content.
Create standards, templates, and guidance for product marketing.
Measure launch impact using success metrics for awareness, activation, and adoption.
Partner with Revenue Enablement, Customer Success, and Marketing teams.

Required qualifications

4+ years of experience in B2B SaaS product marketing.
Track record of leading product launches end to end.
Ability to turn technical or complex capabilities into clear messaging.
Excellent writing and editing skills.
Ability to manage multiple launches, stakeholders, and timelines.
Ability to make recommendations about priorities, timing, and messaging.
Ability to use qualitative and quantitative signals to improve launches.
Comfortable working at pace.
Confident using AI in your own work.
Experienced working across global teams and markets.
Familiar with product adoption and customer communication tools, such as Intercom, Pendo, Appcues, Beamer or similar.

Nice to have

Experience in legal tech, real estate, proptech or another complex or expertise-led B2B market.
Experience owning or significantly contributing to a Help Centre, knowledge base or customer education programme.
Experience marketing AI products.

Before you apply

Everyone who works at Orbital goes through background screening before they start.

About the company

Orbital is the AI platform for real estate legal work. The company connects the legal and physical record to make real estate transactions faster, clearer, and less manual.