Demand Generation Lead

The role

The Demand Generation Lead will build and execute programs to turn awareness into qualified pipeline and sustainable growth. This individual contributor will own demand generation across paid search, LinkedIn, Reddit, and emerging channels.

What you will do

• Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit and emerging channels
• Own campaigns end-to-end from strategy and creative development through launch, testing, optimization and performance reporting
• Identify and test new opportunities across media, podcasts, content, partnerships and emerging channels
• Analyze campaign performance and customer insights to improve acquisition efficiency and inform future strategy
• Partner with Sales, Product and Marketing to align demand programs with ICP, buyer journey, messaging and go-to-market priorities
• Use AI to improve campaign development and execution, automate repeatable processes, and build scalable systems

Required qualifications

• 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline
• Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads
• Strong strategic and analytical judgment
• Experience with marketing automation, CRM and marketing technology platforms such as HubSpot and Clay
• Demonstrated ability to use AI to improve the quality, speed and scalability of marketing work
• Highly autonomous, curious and comfortable working in a lean, fast-moving environment with a strong experimentation mindset

Nice to have

• Experience in cybersecurity or information security, ideally in B2B SaaS
• Experience marketing technical products to B2B audiences
• Experience with Reddit Ads, Webflow, CRO, SEO, or GEO
• Experience with Clay, AI-powered marketing workflows, or automation
• Experience with media, podcasts, partnerships or other emerging demand generation channels

Benefits

• Generous healthcare
• Flexible PTO
• Home-office support

About the company

Origin is building the endpoint AI observability platform for AI-adopting organizations. The company is backed by Sequoia Capital, Brightmind Ventures, IA Ventures and other top firms.