Growth Manager, Outbound

The role

You will own outbound pipeline generation for new ICP verticals including Fraud, Disputes & Chargebacks, and AML/Compliance. You will build and run the full outbound engine by researching ICPs, crafting messaging, and launching multi-channel sequences. You will also design and execute physical and digital direct mail plays.

What you will do

• Own outbound pipeline generation for new ICP verticals
• Design multi-channel outbound sequences across email, cold call, and LinkedIn
• Build and execute campaigns on behalf of BDRs and AEs
• Develop and test ICP-specific messaging, value props, and objection handling
• Run continuous experiments on intent signals, enrichment sources, and targeting criteria
• A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging
• Design and execute physical and digital direct mail campaigns
• Wire together the outbound stack using APIs and MCP connectors
• Leverage Claude and AI agents to scale research and personalization
• Write, test, and iterate on all campaign copy

Required qualifications

• 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
• Proven experience building outbound programs that generate qualified pipeline
• Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
• Track record of launching campaigns into new markets or verticals from scratch
• Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
• Can connect systems via custom API endpoints and integrations
• Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
• Comfortable with data, writing basic queries, building enrichment workflows, and debugging integrations
• Strong writer who can craft compelling cold outbound copy
• Hands-on experience designing and executing both physical and digital direct mail campaigns
• Experience managing vendors, budgets, and fulfillment for mail programs

Nice to have

• Marketing to financial institutions, fintechs, or regulated industries
• Experience at a company in the $5M–$50M ARR scaling phase
• Built or managed AI-powered outbound workflows
• Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
• Background in fraud, compliance, or risk management industries

About the company

Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs. The platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.