VP of Growth

The role

The Head of Marketing will own the full demand gen engine for the Shopify ecosystem. You will deploy a $1M+ annual marketing budget and work directly with Founders on channel strategy, messaging, and market positioning.

What you will do

• Own the full demand gen engine for the Shopify ecosystem
• 10X+ customer count
• Deploy a $1M+ annual marketing budget across channels
• Run paid acquisition across LinkedIn and Meta
• Build and manage the affiliate program and content engine
• Oversee outbound and cold email strategy
• Work directly with Founders on channel strategy, messaging, and market positioning
• Hire and scale the marketing team

Required qualifications

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
• Experience scaling a company in e-commerce tools, Shopify ecosystem, or martech
• Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
• Experience building affiliate or partnership programs from scratch
• Comfortable with cold outbound
• Fluent in HubSpot (or similar CRM) for pipeline management and automation
• Ability to think in CAC, LTV, payback period, and channel contribution
• Ability to operate at both strategy and execution level

Nice to have

• Worked with Klaviyo, Shopify apps, or retention marketing tools

Benefits

• Impact: work directly influences company trajectory
• Growth: rapid company growth creates learning and advancement opportunities
• Flexibility: remote-first culture with autonomy over your work
• Team: work alongside the founding team

About the company

OuterSignal is building the customer intelligence layer for commerce. They are a small, high-performing team building a platform for e-commerce customer intelligence.