Marketing Lead - EMEA

The role

The EMEA Marketing Lead will build Outset's presence and grow its community across the region. This individual contributor will own regional field marketing, tradeshows, and community programs to generate pipeline.

What you will do

• Build and execute an EMEA marketing plan with Sales
• Own regional tradeshow strategy and execution
• Create Outset-hosted experiences like executive dinners and community meetups
• Build relationships with researchers, insights leaders, and regional partners
• Develop creative activations to help Outset stand out
• Partner with the US marketing team to adapt campaigns for regional audiences
• Own regional program budgets, vendors, timelines, and logistics
• Measure and improve program performance
• Bring insights from local customers and Sales back to the broader marketing team

Required qualifications

• 5+ years of experience in B2B marketing
• Track record in field marketing, events, or community programs in EMEA
• Experience owning tradeshows and hosted events from concept through execution
• Strong relationship-building instincts
• Excellent project management skills
• Strong writing and communication skills
• Comfort using CRM (Hubspot) and marketing tools
• Experience in a fast-paced startup or similarly resourceful environment
• Willingness to travel regularly for events, customer programs, and team collaboration across EMEA

Nice to have

• Experience as the first regional marketer or helping a US-based company establish its EMEA marketing presence
• Experience marketing to enterprise researchers, insights teams, designers, or product leaders
• An existing network within the EMEA research and insights community

About the company

Outset invented a better way to do research using AI-powered user interviews. The company is backed by top Silicon Valley investors and serves global brands.