Product Marketing Manager

The role

The Product Marketing Manager will own go-to-market strategy, positioning, and product storytelling. You will partner with Product, Sales, and Customer Success to translate product value into messaging and drive market adoption.

What you will do

• Drive awareness and adoption of our product through compelling narratives and expert storytelling
• Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements
• Own product messaging, positioning, and competitive differentiation across channels
• Conduct market research and customer insights work to uncover needs, trends, and growth opportunities
• Create enablement materials to arm Sales and Customer Success with clear, effective messaging
• Partner closely with content to ensure product marketing and content marketing strategies are aligned
• Partner closely with growth to create content and messaging for email drip campaigns
• Ensure customers are a key part of all content and create customer-specific content to support sales
• Understand the competitive landscape and train the team on differentiators
• Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing

Required qualifications

• 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments
• Proven success managing full-cycle product launches or go-to-market initiatives
• Strong understanding of buyer journeys, market segmentation, and competitive analysis
• Excellent storytelling, writing, and presentation skills
• Highly collaborative and comfortable working with cross-functional teams
• Comfort with and/or ability to quickly learn tools for competitive intelligence, content creation/video, sales enablement, design, etc.
• Experience at a fast-paced start-up

Nice to have

• Experience at companies selling to researchers, designers, or product managers
• Founding PMM experience

About the company

Outset invented a better way to do research using AI-powered user interviews. The company is backed by top Silicon Valley investors and serves large enterprise customers.