Product Marketing Manager, GTM

The role

You will connect product velocity to commercial impact by building positioning, messaging, and enablement tools. You will work with frontline teams to improve win rates, retention, and adoption through GTM programs and customer insights.

What you will do

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories.
• Partner with Sales, Customer Success, and Support to understand customer lifecycle needs.
• Identify adoption blockers and churn risks to create retention and expansion plays.
• Create scalable enablement systems and workflows.
• Bring win/loss insight, customer feedback, and competitive context into planning.
• Define audiences and customer behaviors to build GTM programs.
• Partner with Product early to clarify customer problems and sharpen value propositions.
• Use launches and in-product moments to drive measurable commercial outcomes.
• Use AI to increase the speed and quality of research, content, and analysis.

Required qualifications

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology.
• A track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness.
• Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams.
• Strong customer and market judgment.
• A systems mindset.
• Excellent writing and presentation skills.
• Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing.
• An AI-forward approach to your work.

Benefits

• Comprehensive health coverage
• Remote-first workplace
• Unlimited PTO
• Additional perks

Before you apply

• You will work through a practical scenario involving a priority product capability with an adoption or competitive win-rate challenge.

About the company

Owner is an AI-native system used by local business owners, starting with restaurants, to power websites, online ordering, CRM, and POS. The company is a remote-first, global company headquartered in San Francisco.