Growth Marketing Manager

The role

You will lead and scale Meta and TikTok user acquisition campaigns. You will manage paid social budgets, build experimentation roadmaps, and develop AI-powered workflows to drive revenue.

What you will do

• Set the strategy and lead execution and optimization of Meta and TikTok campaigns
• Use lead quality, pipeline conversion, and revenue outcomes to guide campaign strategy
• Build a process for monitoring performance and allocating budget across channels
• Develop and run structured tests across audiences, creative, bidding strategies, and landing pages
• Partner with Creative to develop and iterate on ad concepts
• Identify new growth opportunities by staying current on platform trends
• Work with external agencies and internal teams to improve tracking and conversion
• Identify and implement ways to use AI and automation to speed up workflows
• Create automated performance reporting

Required qualifications

• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns
• Track record of maintaining efficiency while scaling paid social spend and acquisition
• Comfort working in a fast-moving, high-ownership, and ambiguous environment
• Strong creative instincts
• Ability to turn customer insights and performance data into effective paid social creative
• A systems mindset and experience building scalable processes
• Excellent communication skills
• Experience using AI to improve marketing workflows

Benefits

• Comprehensive health coverage
• Remote-first workplace
• Unlimited PTO
• Additional perks

About the company

Owner is an AI-native system used by local business owners to succeed, starting with restaurants. The company builds systems that power websites, online ordering, CRM, and POS.