Lead Partner Marketing Manager

The role

You will build a scalable engine to create demand and pipeline through the partner ecosystem. You will design and execute programs that market to, with, and through partners using performance and cost data.

What you will do

• Design, orchestrate, execute, and measure partner marketing programs across the ecosystem.
• Build programs that market to partners, with partners, and through partners.
• Protect existing partner commitments during handover while reviewing the portfolio for performance, cost, and strategic fit.
• Own and allocate the partner marketing budget, including co-marketing and MDF.
• Develop partner segmentation, positioning, messaging, and repeatable operating models.
• Create joint programs across partner types, including technology partners.
• Enable partners to take Oyster’s message and value proposition to their audiences.
• Align Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around integrated plans.
• Establish credible reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI.
• Apply AI and automation processes to improve segmentation, personalization, program development, execution, and insight generation.

Required qualifications

• Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting.
• Strong understanding of marketing to, with, and through partners.
• Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs.
• Strong cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations.
• Experience managing a program portfolio and making evidence-based choices about what to continue, change, or stop.
• Ability to adapt messaging and motions across partner types, incentives, audiences, and regions.
• Sound budget judgment and confidence allocating spend against expected return.
• AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks.
• Comfort operating independently in a fully remote, asynchronous environment.
• A reliable home internet connection
• Fluency in both written and spoken English

Nice to have

• Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem.
• Experience marketing with technology partners.
• Experience building a partner marketing function, measurement model, or operating cadence from an early stage.
• Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools.
• Experience supporting global programs across regions and time zones.

Benefits

• Work from anywhere
• 40 days of paid time off per year (including holidays and vacation), or more if required by your country
• Mental health support via Plumm
• Monthly wellbeing allowance in ThanksBen wallet
• Flexible parental leave: at least three months’ paid leave, with job protection for up to 12 months or as required locally
• WFH stipend for laptop and home office equipment

Before you apply

• All applications will be reviewed after the submission deadline on Nov 6th

About the company

Oyster is a global employment platform that lets companies hire, pay, and care for people anywhere. It is a B Corp-certified company.