Content Marketing Lead

The role

The Content Marketing Lead will set the company-wide direction for Oyster's editorial narrative and category story. You will operate as an AI-first functional lead, designing AI systems and governance to manage research, brand voice, and content evaluation.

What you will do

• Define Oyster's long-term editorial and category strategy
• Resolve high-stakes narrative trade-offs and establish evidence standards
• Own a multi-year editorial roadmap and flagship research portfolio
• Act as the final quality bar for voice, accuracy, and evidence
• Architect and govern reusable AI content mechanisms
• Define risk-based rules for AI and human leadership
• Set the operating model for executive publishing
• Turn proprietary employment and salary data into original research
• Mobilize newsletter, podcast, events, PR, and social around narratives
• Connect editorial decisions to company growth and pipeline

Required qualifications

• 8+ years in content, editorial, or brand journalism
• Senior ownership of a brand narrative or thought leadership programme at a B2B technology company
• Evidence of setting a company or category narrative that changed decisions and earned authority
• A portfolio of work that earned attention through citations, quotations, debate, or organic sharing
• Demonstrated AI-first practice including agents, custom workflows, evaluation, QA, and governance
• Exceptional English-language editorial judgment, writing, editing, sourcing, and voice control
• Ability to turn proprietary data and complex research into clear, defensible arguments
• Experience making high-leverage trade-offs and setting direction without formal authority
• Proven ability to build scalable mechanisms, operating standards, and roadmaps
• Motivation to operate as a high-autonomy IC with no direct reports
• Reliable home internet connection
• Fluency in both written and spoken English

Nice to have

• Domain background in HR tech, global employment, future of work, fintech, or another compliance-heavy category
• Experience with AI search visibility
• Multimedia range: video, podcast, or design fluency
• Experience standing up an in-house newsroom or an original research programme
• Worked or lived across multiple markets, or speak more than one language

Benefits

• Work from anywhere
• 40 days of paid time off per year including holidays and vacation
• Mental health support via Plumm
• Monthly wellbeing allowance in ThanksBen wallet
• Flexible parental leave of at least three months paid
• WFH stipend for laptop and home office equipment

About the company

Oyster is a B Corp-certified global employment platform that helps companies hire, pay, and care for talent anywhere. The company is distributed across 60+ countries.