Brand & Integrated Marketing Lead, Europe

The role

You will partner with the head of brand marketing to evolve the brand and shape campaigns. The role involves cultural research, strategy, creative briefs, and orchestrating integrated campaigns and awareness media.

What you will do

• Support head of brand marketing with brand strategy evolution and refinement.
• Work with brand design to build and steward brand systems.
• Act as the HQ champion for the brand to educate teams.
• Measure brand health and creative effectiveness to sharpen strategy.
• Conduct culture research and study human behavior for campaign strategy.
• Write structured briefs for creative teams.
• Set direction for campaign presence such as experiential pop-ups, TV spots, and social.
• Orchestrate integrated campaigns and ensure goals are met.
• Direct global agency partners on awareness media buying.

Required qualifications

• 12+ years of experience designing and launching campaigns.
• Based in Stockholm, or ready to be.
• Experience building or shaping a brand inside an early stage or high-growth tech company.
• Led European brand campaigns end to end across more than one market.
• Working relationships with European creative talent and media agencies.
• Ability to show written briefs that shipped great work.
• Knowledge of how awareness media is bought to direct agencies and own results.

About the company

Lovable is a software creation platform that allows people to turn ideas into software. It is a generational company based in Stockholm with teams in London, Boston, New York, and San Francisco.