Performance Marketer, Paid Social

The role

You will run paid social end to end, owning Meta as a core channel and testing other social platforms. You will build agents with Lovable to automate performance reading, budget shifting, and issue detection.

What you will do

• Run paid social end to end and own Meta as a core channel
• Set account structure, audiences, bids, budgets, and targets
• Test TikTok, Snap, Reddit and other social platforms
• Build agents and automations with Lovable to automate day-to-day tasks
• Scale through creative by working with the creative team and strategist
• Build and debug tracking including Meta CAPI, TikTok Events API, pixels, consent, and deduplication
• Write queries to judge channels on incrementality using lift tests and holdouts
• Run tests on audiences, placements, and creative

Required qualifications

• 7+ years running paid social
• Owned significant budgets on Meta
• Run or tested at least one other social channel, such as TikTok, Snap, Reddit
• Built automations for reporting, budget pacing, or optimisation
• Comfortable with platform APIs and pulling your own data
• Can brief and iterate with the creative team
• Think in CAC and payback
• Use AI day to day
• Comfortable building agents
• Strong in at least one of: data analytics, data engineering, or tracking and measurement

About the company

Lovable is a software creation platform that gives people the power to act on the problems closest to them. It is a generational company based in Stockholm with growing teams in London, Boston, New York, and San Francisco.