Product Marketing Manager, Growth

The role

You will own the messaging and positioning strategy for the self serve journey. You will partner with the Growth PM and Lifecycle team to create content for onboarding, activation, and expansion.

What you will do

• Own messaging and positioning strategy for the self serve journey.
• Partner with the Growth PM to translate roadmap and experimentation priorities into messaging.
• Work with the Lifecycle team on content for email, in-app surfaces, and push notifications.
• Develop messaging guidance for different self serve segments.
• Write and refine copy for onboarding flows, activation nudges, upgrade prompts, and in-app messaging.
• Review and sharpen messaging coming out of experiments and campaigns.
• Build a shared messaging toolkit.
• Represent the messaging and positioning perspective in growth planning.

Required qualifications

• 10+ years of experience in product marketing, lifecycle marketing, or content/messaging roles.
• Experience at a high tech company.
• Direct experience writing messaging and positioning for a PLG or self serve product.
• A track record of writing customer facing content, campaigns, or messaging with measurable outcomes.

Nice to have

• Experience working alongside lifecycle or CRM tools such as Braze, Iterable, or Customer.io
• Familiarity with growth metrics and experimentation frameworks (PQLs, activation rate, feature adoption)
• Experience working with developer, startup, or solo builder audiences.
• Experience building messaging frameworks or toolkits that scaled across multiple teams.

About the company

Lovable is a software creation platform that allows people to turn ideas into software. It is a fast-growing AI company with teams in Stockholm, London, Boston, New York, and San Francisco.