Senior Partner Marketing Manager

The role

You will develop and execute partner marketing initiatives across the Lovable partner ecosystem. You will focus on connectors and integration partners to drive launches, positioning, and demand generation.

What you will do

• Build go-to-market initiatives across connector, integration, hyperscaler, and services partners.
• Define priorities, investment models, scaling mechanisms, and success metrics.
• Own and evolve the tiering framework for marketing investment per partner.
• Administer and optimize market development funds (MDF).
• Build and run an intake and prioritization system for inbound co-marketing requests.
• Drive adoption of scalable marketing and enablement programs across the partner base.
• Represent partner marketing needs in the broader GTM and marketing roadmap.
• Collaborate with GTM teams to ensure partners are represented in initiatives across all regions.

Required qualifications

• 8-10+ years of relevant B2B marketing experience.
• 3+ years managing partner marketing programs or teams.
• Experience working with technology, platform, or services partners to build joint marketing plans and run programs that drive new customer acquisition and pipeline.
• Experience running partner marketing across a large, growing roster.
• Proven ability to influence partner marketing leadership and align on joint objectives and plans.
• Experience shaping joint messaging and positioning with partners.
• Demonstrated experience measuring and improving the ROI of marketing investment in an indirect, partner-led model, including administering MDF.
• Deep understanding of the partner channel and funnel, sales cycle, and product lifecycle.

Nice to have

• Experience at a dynamic, high-growth tech company.
• Experience marketing developer tools, APIs, or platform and connector ecosystems.
• Experience running co-marketing and MDF programs with hyperscalers (AWS, Google Cloud, Microsoft Azure) or larger tech partners.

About the company

Lovable exists for people with ideas who were locked out of software creation. Over 70 million projects have been built on the platform.