Product Marketing Manager

Toronto, ON Hub, Remote. Posted a month ago

The role

This person will coordinate product release collateral and enablement to maximize customer awareness and adoption. They will also contribute to general product marketing activities including positioning, messaging, and sales enablement.

What you will do

Own the process, timing, and coordination behind customer-facing release collateral
Track product shipping to ensure collateral is ready on time
Run and support GTM enablement cadence for sales and CS
Set and hold a quality bar for release collateral
Design ways to build and measure customer awareness and adoption
Partner with mission team leads to ensure consistent messaging
Build and maintain internal agents and lightweight automation for the release process
Contribute to positioning and messaging work
Build and maintain sales enablement materials
Partner with customer marketing on proof points and case studies

Required qualifications

2 to 4 years of experience in product marketing, marketing, or a related go-to-market role
Strong writing and editorial judgment
Comfortable coordinating with writers, marketers, and video/demo creators
Working familiarity with core product marketing fundamentals: positioning, messaging, and launch planning
Experience using Claude, Claude Cowork, or Claude Code (or similar AI tools) to build workflows, automations, or agents
Organized and detail-oriented
Comfortable operating across many teams without formal authority

Nice to have

Experience in B2B SaaS

Benefits

Professional mastery allowance for learning support
Health and wellness benefits starting day 1
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Claude account
Flexible co-working locations in ON and BC

Before you apply

Candidates are expected to refrain from using AI-generated content to produce responses to interview questions during live interviews
For roles with a take-home assignment, the final submission must be a true reflection of personal insights, skills and decision-making

About the company

Loopio is a remote-first workplace headquartered in Canada. They are an award-winning workplace with a supportive culture.