Senior Content Marketing Manager

The role

You will lead the team that creates content for Loopio customers to drive awareness, intent, and loyalty. You will manage content strategy, production, and execution across various formats while partnering with internal and external stakeholders.

What you will do

• Drive a content strategy that engages target audience and impacts business results
• Manage content strategy, production, and execution across various formats
• Partner with teams across the business to provide strategic guidance on content
• Give direction to scale presence in the market via paid and owned channels
• Manage relationships with freelancer, industry, and agency partners
• Track, analyze, and report on key metrics like web traffic, conversions, pipeline, and closed won revenue
• Craft case studies, pitch conference presentations, produce webinar content, and brainstorm social posts

Required qualifications

• 5-8 years of experience building effective content strategies in a B2B setting
• Portfolio proving passion for writing, copyediting, and creative production
• Strong understanding of the B2B SaaS buyer's journey
• Ability to lead, manage, and teach
• Comfortable giving direction and receiving feedback
• Experience producing and promoting content through various channels
• Strong project management skills
• In-depth experience measuring performance in Google Analytics and Search Console

Nice to have

• Variety of channels and formats in portfolio
• Experience connecting work to pipeline impact

Benefits

• Professional mastery allowance for learning support
• Health and wellness benefits starting day 1
• MacBook laptop
• Monthly phone and internet subsidy
• Work-from-home budget
• Claude account
• Opportunities for connections in a remote first environment
• Access to Employee Resource Groups

About the company

Loopio is a remote-first company on a mission to help companies transform their RFP response process. They are an award-winning workplace with a unique brand and insightful content.