Senior Paid Social Specialist

The role

You will build, launch, manage and optimize paid social campaigns for eCommerce clients, mainly on Meta Ads, with TikTok and Pinterest. You will work with Growth Strategists to turn client growth goals into campaigns, and make data-driven decisions to improve performance.

What you will do

• Build, launch, manage and optimize paid social campaigns, mainly on Meta Ads, with TikTok and Pinterest.
• Manage campaign structures, audiences, budgets, bidding strategies, placements and conversion objectives.
• Monitor campaign performance and find ways to improve efficiency, scale spend and drive profitable growth.
• Analyze metrics such as ROAS, CPA, CAC, CTR, CPM, conversion rates and revenue.
• Run ongoing tests across audiences, creative formats, messaging, placements and structures.
• Find underperforming campaigns and apply optimizations based on performance data.
• Work with Growth Strategists to turn client growth objectives into paid social execution.
• Monitor budget pacing and allocate advertising spend effectively.
• Evaluate creative performance and share insights with internal teams.
• Keep campaign documentation, performance tracking and reporting accurate.

Required qualifications

• 5+ years of hands-on paid social advertising experience, preferably for eCommerce or DTC brands.
• Advanced, hands-on experience with Meta Ads Manager.
• Experience managing six-figure monthly advertising budgets.
• Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies and budget allocation.
• Proven ability to analyze campaign performance and make data-based optimization decisions.
• Strong understanding of eCommerce metrics, including ROAS, CPA, CAC and revenue attribution.
• Experience managing multiple campaigns or client accounts at the same time.
• Ability to work independently, prioritize well and take ownership of campaign execution.
• Strong communication skills and ability to collaborate with Growth Strategists.
• Advanced English proficiency (C1 or C2), written and spoken.
• Availability to work with meaningful overlap with U.S. business hours.

Nice to have

• Experience managing campaigns on TikTok Ads and Pinterest Ads.
• Experience with established or high-growth eCommerce brands.
• Familiarity with Shopify and eCommerce analytics environments.
• Understanding of full-funnel marketing and the link between paid media, customer acquisition and profitability.
• Experience with attribution, conversion tracking and performance measurement tools.
• Experience in a performance marketing agency environment.

About the company

P1 Commerce is a boutique, remote-first performance marketing agency focused only on eCommerce. It combines paid media execution, growth strategy and an in-house measurement practice.