Latent
Product Marketing Lead
New York City, Remote. Posted a month ago
The role
The Product Marketing Lead will own product positioning, packaging, launches, and partner go-to-market strategies. This role acts as the connective tissue between product, sales, partners, and press.
What you will do
- Run end-to-end product launch beats including PR, content, events, and sales.
- Define narrative, packaging, and positioning per release.
- Sharpen Latent's positioning and maintain the messaging framework.
- Build a sales-enablement library including pitch decks and persona-specific narratives.
- Equip sales with stories for personas including CPO, CFO, CIO, and frontline manager.
- Communicate the product roadmap to customers.
- Build customer-facing release motion including webinars and training kits.
- Manage the PR agency for trade and business press placements.
- Run analyst briefings with firms like Gartner, Forrester, KLAS, and Advisory Board.
- Coordinate the narrative arc at major events.
Required qualifications
- 7-10 years in B2B tech product marketing.
- Experience running launches end to end across narrative, sales enablement, PR, partner, and analyst.
- Strong narrative instincts.
- Ability to create sales narratives for reps to use.
- Comfort with analyst relations, trade press, and executive thought leadership.
- Fluency using AI to produce more, faster.
- Operationally excellent and extremely organized.
- Confident working across product, sales, growth, and partner teams.
Nice to have
- Experience in regulated or healthcare-adjacent categories
- Interest in healthcare, pharmacy, or health technology
Benefits
- Competitive compensation, including meaningful equity
- Medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy
- Paid parental leave
- Fertility and family-building stipend through Carrot
About the company
Latent is the enterprise pharmacy intelligence platform powered by a clinical agentic engine. The company has raised $80 million from investors including Transformation Capital, Spark Capital, Conviction, General Catalyst, and Y Combinator.