Laurel
Product Marketing Manager
San Francisco, CA, Remote. Posted 3 months ago
The role
You will operationalize the product marketing positioning framework to support sales. You will build sales enablement assets, maintain the master sales deck, and translate technical product capabilities into value-based messaging.
What you will do
- Develop technical command of the product features, capabilities, and integrations.
- Build and maintain sales enablement assets like pitch decks, battlecards, and demo scripts.
- Build and maintain the master sales deck and derivative decks.
- Translate technical capability into value-based messaging for technical and business audiences.
- Support competitive intelligence by tracking competitors and updating comparison material.
- Partner with sales to identify field gaps and create enablement content.
- Help onboard and ramp reps on positioning.
- Contribute to solution briefs, data sheets, and feature launches.
- Keep enablement content organized and easy for sales to find.
- Own the sales enablement library, buyer persona library, and product launch materials.
Required qualifications
- 4+ years of B2B product marketing, sales enablement, or a closely related role.
- Technical fluency to explain software products to different audiences.
- Track record of building sales enablement assets like decks, battlecards, and demo scripts.
- Strong writing and storytelling skills.
- Ability to work inside an established positioning and messaging framework.
- Familiarity with competitive intelligence.
- Collaborative working style.
Nice to have
- Background working closely with sales or sales engineering.
- Experience marketing technical products to enterprise buyers.
- Experience marketing to professional services, legal, or financial buyers.
- Familiarity with enablement tooling and content management systems.
Benefits
- Equity
- 401K
- Bi-annual, in-person company off-sites
Before you apply
- We are not able to support visa sponsorship or relocation assistance.
About the company
Laurel is an AI Time platform for professional services firms that automates work time capture and connects data to business outcomes. The company serves large accounting and law firms using proprietary machine learning technology.