Field Marketing Manager - North America

The role

You will own the regional outcome of three core campaign verticals across North America. You will localize campaign content, plan and run field activities, and partner with Sales to align campaigns to pipeline priorities.

What you will do

• Own the regional outcome of the three campaign verticals across North America.
• Localize campaign content, assets, and experiences for the NA market and target accounts.
• Plan and run field activity including regional events, account-based programs, and in-market touchpoints.
• Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
• Coordinate with Brand and Product Marketing to ensure correct voice, narrative, and positioning.
• Track campaign performance in-region and feed results back for optimization.
• Manage regional campaign calendars and run-of-show.
• Execute region-specific account-based marketing programs.
• Provide in-region campaign performance reporting.

Required qualifications

• 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
• Track record of executing multi-channel campaigns and field events that drive pipeline.
• Experience planning and running events end to end including conferences, field dinners, account-based programs, and owned events.
• Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
• Strong project management skills.
• Familiarity with account-based marketing and measuring campaign performance in-region.

Nice to have

• Experience marketing to professional services, legal, or financial enterprise buyers.
• Experience supporting enterprise or account-based sales motions.
• Familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation.
• Willingness to travel within the region for events and field activity.

Benefits

• Equity
• 401K
• Bi-annual, in-person company off-sites

Before you apply

• We are not able to support visa sponsorship or relocation assistance.

About the company

Laurel is an AI Time platform for professional services firms that automates work time capture and connects time data to business outcomes. The company serves large accounting and law firms.