Sales Enablement Lead

The role

This founding enablement hire will build and scale enablement programs for a sales team of 30+ reps. You will own onboarding, content creation, certification, and coaching to improve sales performance.

What you will do

• Own and improve the new hire ramp program for Business Development, Sales, and Customer Success.
• Build and maintain a library of pitch decks, talk tracks, demo flows, and playbooks.
• Design and run a rigorous certification program with rubrics and scoring.
• Coach sellers through call debriefs and small group workshops.
• Translate new features and competitive moves into seller briefs.
• Build an enablement cadence including win/loss reviews and peer learning.
• Partner with Product Marketing, RevOps, and Sales leadership.

Required qualifications

• 5+ years in sales enablement, sales training, or a closely adjacent GTM role at a B2B SaaS company; or 3+ years of sales enablement experience with 2+ years of direct selling experience
• Has built or meaningfully rebuilt an enablement program
• Has directly coached sellers one-on-one
• Strong verbal and written communicator
• Expert at project + program management with strong stakeholder management skills
• Skilled facilitator comfortable running workshops, certifications, and internal training sessions
• Comfortable in fast-moving environments where the product and GTM strategy shift frequently
• Scrappy and execution-oriented

Nice to have

• 2+ years of direct selling experience in SaaS
• Experience in a high-growth B2B SaaS environment with a technical or AI-adjacent product
• Familiarity with enterprise sales cycles involving multiple stakeholders, legal review, and security assessments
• Has designed and run a certification program with evaluation criteria
• Skilled at enabling sellers to be credible with skeptical, detail-oriented buyers
• Experience enabling both new logo and expansion/renewal motions simultaneously
• Comfortable using pipeline analysis, win/loss data, and conversion metrics to prioritize enablement work

Benefits

• Equity
• 401K
• Bi-annual, in-person company off-sites

Before you apply

• We are not able to support visa sponsorship or relocation assistance

About the company

Laurel is an AI Time platform for professional services firms that automates work time capture and connects data to business outcomes. The company serves large accounting and law firms.