ASA Lead

Barcelona, Remote. Posted 23 days ago

The role

The ASA Lead will lead the Apple Search Ads strategy across one or several apps. You will work with Performance Marketing and Creative teams to design, test, and iterate strategies for profitable growth.

What you will do

Own the full ASA strategy across the apps you manage
Structure, launch and optimize campaigns across all ASA placements
Run a continuous keyword research, expansion and negative-matching process
Build a relentless experimentation roadmap
Work hand-in-hand with the Creative team to test CPPs and creative variants
Partner with Performance Marketing to align ASA with the broader UA strategy
Report on performance, surfacing insights, and pushing the strategy forward

Required qualifications

Bachelor's degree in Business, Marketing, Engineering, Economics or a related field
3+ years of hands-on experience running Apple Search Ads at scale
Proven track record scaling ASA for subscription or consumer apps
Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs
Strong knowledge of ASO fundamentals and how it interacts with ASA
Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork
Highly iterative mindset
Perseverance and patience
Strong analytical skills and comfort working with data
Fluent English

Nice to have

In-house experience at a product/app company
Experience managing ASA across multiple apps or geos
Familiarity with ASA automation tools (SearchAdsHQ, Bidnamic, Kochava, etc.)
Experience collaborating with creative teams on CPP testing

Benefits

A key role inside a fast-growing Growth team
Ownership over the ASA strategy across one or several apps
The chance to shape the ASA engine of one of the most ambitious AI app studios in Europe
A team of senior operators with a proven track record
Remote work from anywhere in Europe
Flexible working hours
Competitive compensation
High-end equipment for your development
A young and top entrepreneurial team in a dynamic startup environment
Opportunity to lead, grow, and take on big challenges
Work with cutting-edge technologies

Before you apply

Intro call with Talent
Interview with the Hiring Manager
Case study / technical deep-dive
Final interview with founders and key stakeholders

About the company

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps. Based in Barcelona, it was founded by Andrés Bou and Horacio Martos.