Labhouse
SEM Lead
Spain (Remote). Posted 4 months ago
The role
You will lead and scale paid search strategy across a portfolio of apps. You will own campaign architecture, budget allocation, profitability logic, scaling frameworks, and signal quality.
What you will do
- Lead and scale paid search strategy across a portfolio of apps
- Own campaign architecture
- Own budget allocation
- Own profitability logic
- Own scaling frameworks
- Own signal quality and algorithm performance
- Maximize revenue and efficiency from Google Search
- Build scalable and technically robust acquisition systems
Required qualifications
- Bachelor’s degree in Marketing, Business, Economics or related fields
- Deep, hands-on expertise in Google Ads Search
- Strong knowledge of campaign architecture, keyword intent segmentation, match types, search term mining, and negative keyword frameworks
- Experience designing scalable account structures from scratch
- Solid understanding of Smart Bidding, conversion signals, tracking, and attribution
- Ability to evaluate performance based on business metrics (CAC, LTV, revenue impact)
- Comfortable building dashboards, automations, scripts, or working directly with raw data (GA4, Looker Studio, BigQuery or similar)
- Excellent problem-solving and analytical skills
- Strong business mindset
- Structured optimization approach
- Eye for detail and scalable systems thinking
- Good level of spoken and written English
Nice to have
- Technical background in Engineering, Data Science, Mathematics or similar quantitative disciplines
- Experience with Google Display Network
- Experience with YouTube Ads
- Experience in app environments or multi-product portfolios
Benefits
- Remote work from anywhere in Europe
- Flexible working hours
- Competitive compensation
- High-end equipment for your development
- Permanent contract
- Opportunity to lead, grow, and take on big challenges
- Work with cutting-edge technologies
About the company
Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps. It was founded by Andrés Bou and Horacio Martos.