Creative Director, Marketing

The role

You will own the creative vision and brand identity for a portfolio of AI and productivity apps. You will act as a player-coach, performing hands-on creation while leading a team of creatives to drive user acquisition and growth.

What you will do

• Concept, script, design, animate and edit high-impact creative
• Define brand identity, tone of voice and creative standards across the portfolio
• Lead, mentor and grow a team of creatives
• Lead concepting and production of high-volume ad creative for paid channels
• Build a structured creative testing framework with Performance Marketing
• Define positioning, messaging and go-to-market creative for new apps
• Set creative direction for organic social, creator partnerships and UGC
• Manage external freelancers, studios and creators
• Use generative AI tools in ideation, scripting, image and video production

Required qualifications

• Solid experience in creative roles (advertising, brand and in-house marketing)
• Active maker who designs, animates and edits regularly
• Portfolio including recent work personally made showing craft and measurable performance
• Expert-level, hands-on skills in short-form video
• Artistic eye for color, composition, typography and motion
• Strong copywriting and concepting skills
• Strong understanding of mobile app growth and brands
• Performance mindset
• Comfortable working with data
• Experience mentoring creatives and managing freelancers and creators
• Fluent in spoken and written English
• Ability to pitch creative ideas, write clear briefs, and give direct feedback

Nice to have

• Experience in a portfolio or app studio model, running creative for several products at the same time

Benefits

• Flexible working hours
• Competitive compensation
• High-end equipment for your development
• A top entrepreneurial team in a dynamic startup environment
• Opportunity to lead, grow, and take on big challenges
• Work with cutting-edge technologies, including the chance to integrate AI models into new apps

Before you apply

• TA Interview
• Leadership Interview
• Technical Case
• Final Interview

About the company

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps. It was founded by Andrés Bou and Horacio Martos.