Lead Creator, Brand Social

The role

You will serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube. You will concept, shoot, edit, and publish content including educational series, product updates, and behind-the-scenes footage.

What you will do

• Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
• Own content end to end including concept, shoot, edit, and publish
• Build and star in repeatable series
• Translate fitness expertise into content regarding progressive overload, program design, and training psychology
• Create alongside coaches and celebrity partners
• Read performance data to shape future content
• Partner with the Senior Manager, Brand Social and the creative team

Required qualifications

• Located in Austin, TX
• A real body of work with an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
• On-camera presence that is articulate, genuinely funny, and comfortable carrying a piece
• Expert-level iPhone production and CapCut editing
• Deep, hands-on fitness knowledge with genuine strength training experience
• Sharp instinct for cultural trends and platform formats
• Willingness to be Ladder's creator exclusively

Benefits

• The best team in fitness
• Access to the sickest private gym in Austin
• Incredible marketing campaigns with the world's most expert coaches, and top celebrities, alike
• Equity in Ladder
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• Unlimited PTO
• New Company Computer
• Free Ladder membership
• Ladder swag

About the company

Ladder is building the world's best fitness business with a small team of no-ego experts. The creative team produces fitness creative and leads the industry with innovation.