Ladder
Performance Marketing Lead
Austin, Texas (US Remote Available). Posted 5 days ago
The role
You will own an eight-figure annual budget and drive the strategy for a multi-initiative growth engine across Meta, TikTok, and Google. You will work with a performance marketing agency to scale aggressively while maintaining strong unit economics.
What you will do
- Manage a complex growth engine across Meta, TikTok and Google
- Work with a performance marketing agency to pressure-test decisions and recommendations
- Drive strategy on each channel and stay deep in the tactics
- Push for scale by identifying when to unlock more spend based on unit economics
- Use creative and media buying insights to shape testing and scaling
- Explore and test new channels to diversify the media mix
- Lead a cross-platform measurement project
Required qualifications
- 6+ years in performance marketing
- $1M+/month in paid spend managed directly
- Subscription app experience
- Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer)
- Strong grasp of how creative and media buying work together on Meta, TikTok and Google
- Fluent with AI tools (e.g. Claude) for analysis
- Detail-obsessed
- Energized by being close to the numbers seven days a week
- Clear communicator
- High agency
Nice to have
- Fitness/wellness industry experience or passion
- Experience with creator-led or UGC-led paid social
- Experience with web-to-app funnels
- Launched and scaled a new paid channel from zero
- Experience managing and developing a team of performance marketers
Benefits
- Competitive salary
- Meaningful equity
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- Brand new equipment
- Free Ladder membership for you and your family
- Fully-stocked gym and studio access
About the company
Ladder is the #1 iOS strength & conditioning app that delivers custom weekly workout plans. The company is a well-capitalized Series B business with a mission to redefine strength training.