Langchain
Regional Demand Generation Marketer
London. Posted a month ago
The role
You will own the demand generation strategy and pipeline for LangSmith in the EMEA, Middle East, and Emerging Markets. You will build localized campaigns, run experiments, and scale a repeatable regional playbook.
What you will do
- Build the EMEA demand plan including markets, segments, and channels
- Own an EMEA pipeline target and report against it
- Decide how the regional demand budget gets allocated for localized programs
- Partner with performance marketing for paid digital, search, social, and retargeting
- Run a regional cadence of webinars, live demos, and technical workshops
- Adapt global LangSmith narratives and build region-first integrated campaigns
- Build segmented nurtures and post-event follow-up for regional leads
- Work with EMEA AEs and SDRs to co-design follow-up plays
- Partner with Field Marketing to build joint regional plans
- Collaborate with RevOps on targeting, routing, and reporting
Required qualifications
- 7+ years in B2B demand generation, growth marketing, or integrated campaigns
- Track record of building demand programs in EMEA across multiple countries
- Personally run paid, webinars, lifecycle, and ABM
- Ability to write copy, build landing pages, pull reports, and launch campaigns
- Comfortable with a technical product and a technical audience
- Strong partner to Sales
- Fluent in funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution
- Working command of Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay
Nice to have
- Ideally in developer tools, infrastructure, or technical SaaS
Benefits
- medical, dental, and vision coverage
- flexible vacation
- 401(k) plan
- meals on in-office days in the US
- locally competitive benefits aligned with regional norms and regulations
About the company
LangChain builds the foundation for agent engineering, helping developers move from prototypes to production-ready AI agents. The platform includes LangSmith, open source frameworks, and the LangSmith Engine.