Head of Marketing

The role

You will build Lassie's marketing engine from the ground up. You will own the demand-generation system and find scalable growth channels to reach doctors' offices.

What you will do

• Own Lassie's demand-generation system
• Crack the message and positioning through customer insight, sales calls, data, and systematic experimentation
• Personally find and prove creative, predictable, and scalable growth channels
• Turn what's working into repeatable systems
• Build a lean, AI-native team around repeatable systems
• Own the execution of brand and product marketing in partnership with the founders

Required qualifications

• Demonstrated track record of finding and scaling revenue-generating growth channels
• Worked at an early-stage startup
• Comfortable personally doing the work before building a team around it
• Natural seller and message crafter
• Can pitch a product, write copy that converts, and make an audience feel understood
• Think from first principles
• Generate unconventional ideas
• Ship enough experiments to discover what works
• Bring rigor and numeracy
• Know metrics and explain why something worked
• Use AI tools daily to build, automate, and operate
• Fiercely competitive

About the company

Lassie builds autonomous systems that handle busywork and workflows for doctors' offices. The team is small, flat, and ambitious.