GTM Specialist, Attribution, ROI & Performance (Contract to Hire)

The role

This person will design and build systems to help clients understand pipeline sources, investments, and revenue team performance. They will work with marketing, sales, and revenue leaders to implement tracking, data connections, attribution models, and reporting systems.

What you will do

• Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models.
• Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms.
• Configure CRM and campaign data capture to support accurate attribution.
• Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting.
• Define, calculate, and validate key GTM metrics.
• Identify and resolve issues with data capture, inconsistent definitions, and reporting accuracy.
• Use automation and AI to improve data quality, reporting, and analysis.
• Work directly with clients to understand reporting requirements, data sources, and current systems.
• Assess existing tracking and reporting and recommend practical improvements.
• Own implementations from initial design through configuration, testing, validation, and documentation.

Required qualifications

• 6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or similar roles.
• Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments.
• Strong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations.
• Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement.
• Experience building first-touch, last-touch, and multi-touch attribution models.
• Strong SQL skills and experience connecting and validating data across multiple systems.
• Experience building reporting in tools such as Looker, Tableau, Power BI, or similar platforms.
• Strong understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics.
• Comfortable building and troubleshooting integrations across CRM, marketing, and reporting systems.
• Comfortable working directly with clients and explaining technical decisions.
• Can show attribution models, reporting systems, and dashboards personally built and explain how they work.

Nice to have

• B2B SaaS experience, particularly with high-growth companies.
• Consulting or agency experience across multiple client environments.
• Experience with Snowflake, BigQuery, dbt, or similar data tools.
• Experience integrating conversation intelligence and sales activity data.
• Experience using AI for data validation, reporting automation, or analysis.
• Ability to write Python or JavaScript when required.
• Experience creating technical training or educational content.

Before you apply

• We do not currently offer U.S. visa sponsorship or transfers.

About the company

Lean Layer is the #1 Rated RevOps Agency on G2. They are doubling their consulting team over the next year.