CRM Lifecycle Specialist

The role

You will own the end-to-end execution of multi-channel marketing campaigns and programs. You will work within the CRM team and with stakeholders across product marketing, legal, and localisation.

What you will do

• Create, manage, analyze and optimize multi-channel marketing campaigns
• Initiate and own the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign
• Find ideas and solutions for automating, optimizing and improving internal processes
• Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns

Required qualifications

• 2+ years of CRM / marketing automation experience
• Experience with Marketing Automation Platforms, such as Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo and HubSpot
• Experience or understanding of AI tools such as Cursor/Claude/Gemini
• Highly proficient in spoken and written English

Nice to have

• Demonstrable experience or interest in the crypto industry and/or FinTech
• Knowledge in SQL, Liquid Scripting or have tried to play with code before

Benefits

• Flexible work options - work from home up to 3 times per week
• Health and Life Insurance
• Employees can become shareholders in Ledger
• Other financial benefits depending on your country of work
• Commuter allowance
• Comprehensive suite of training solutions

About the company

Ledger is a global platform for digital assets and Web3 with a team of around 600 professionals. The company's mission is to make self-custody accessible and give people the keys to their own financial futures.