Consumer AI Lifecycle Product and Marketing Lead (backed by Y Combinator, $5M+ ARR, $23M+ raised)

The role

You will build an AI-native patient communication engine to help people start and stay in care. This involves designing lifecycle strategies, mapping patient journeys, and building automated, personalized communication systems.

What you will do

• Build Legion’s AI-native lifecycle engine across activation, booking, visit completion, follow-up adherence, medication renewal support, retention, reactivation, and winback.
• Design the patient communication system across email, SMS, push, in-app, transactional reminders, AI-assisted outreach, and future owned channels.
• Map the full patient journey into clear lifecycle states, triggers, audiences, suppressions, escalation rules, personalization rules, and next-best-action logic.
• Use Legion’s patient data to create highly personalized journeys.
• Partner with product, engineering, and data to instrument the events, properties, data models, and workflows needed for intelligent lifecycle automation.
• Build AI-assisted communication workflows.
• Create proactive flows for abandoned intake, incomplete booking, pre-visit preparation, appointment reminders, no-show prevention, post-visit follow-up, refill and renewal nudges, reactivation, churn
• Build segmentation and personalization systems.
• Partner with clinical operations to ensure every message reflects real care workflows.
• Own lifecycle experimentation across A/B tests, holdouts, incrementality tests, send-time tests, cadence tests, channel-mix tests, AI-personalization tests, and journey-level optimization.

Required qualifications

• 6+ years in lifecycle marketing, CRM, retention, engagement, growth marketing, patient engagement, consumer communications, or owned-channel marketing.
• 3+ years directly owning lifecycle programs across email, SMS, push, in-app, transactional messaging, or direct mail.
• Hands-on fluency with CRM / marketing automation platforms such as Braze, Iterable, Customer.io, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar.
• Strong AI-native operating ability.
• Strong analytical judgment: funnel analysis, cohort analysis, retention curves, A/B tests, holdouts, incrementality, attribution, LTV, churn, and reactivation.
• Comfort working with data and technical teams.
• Excellent patient-facing writing judgment.
• Strong product sense.
• Strong operational rigor around QA, deliverability, consent, localization, link checking, dynamic content, approvals, and launch readiness.
• Healthcare judgment.
• Experience partnering cross-functionally with product, engineering, data, clinical operations, customer support, compliance, legal, design, and growth.
• Low ego, high ownership, and startup intensity.

Nice to have

• experience with HIPAA, TCPA, PHI handling, patient engagement, appointment reminders, medication adherence, healthcare CRM, telehealth, LLMs, AI agents, or regulated consumer products.

Benefits

• Early-Stage Equity
• Medical, dental, and vision benefits
• In-person retreats
• meal stipends
• lifecycle/CRM tooling budget
• learning stipend
• AI tooling budget
• Flexible, unlimited vacation policy

Before you apply

• US Visa Sponsorship: Yes
• Hiring process includes: Resume + Application Screen, Founder Interview, Lifecycle + AI Systems Deep Dive, Professional Reference Checks

About the company

Legion Health is building autonomous medical care (the AI doctor), starting with psychiatry. The company is backed by Y Combinator and leading venture capital firms.