Growth Content Lead

The role

The Growth Content Lead will grow Legion across paid acquisition, lifecycle marketing, and site content. You will develop campaigns, lifecycle communications, and website experiences using audience and performance insights.

What you will do

• Own creative thinking behind paid campaigns from insight through briefs and review.
• Maintain a creative testing cadence with new work entering market at least biweekly.
• Manage campaigns and spend against agreed goals.
• Own the clarity and quality of growth content across website and landing pages.
• Prioritize page improvements using audience, search, and performance insights.
• Plan, write, and improve communications for the patient journey.
• Work on audiences, triggers, and cadence for lifecycle journeys.
• Turn research and data into clear briefs for paid, site, and lifecycle content.
• Partner with Growth, Design, SEO, Engineering, and lifecycle partners.

Required qualifications

• 5+ years in growth or content marketing, including hands-on experience with paid acquisition and campaign performance.
• Strong creative judgment to assess ad hooks, messages, formats, visuals, and placement fit.
• Experience turning performance and audience insights into creative briefs.
• Track record of testing paid creative and using learnings to shape iterations.
• Experience writing or shaping website and landing-page content.
• Experience planning or improving lifecycle communications, including audience journeys, triggered messages, or lifecycle content measurement.
• Clear writing and editing skills.
• Comfort reading performance across paid, site, and lifecycle.
• Comfortable collaborating with analysts or engineers for technical support.
• Strong organization, follow-through, and warm, direct communication.

Nice to have

• Familiarity with a lifecycle platform such as Resend is helpful.

Benefits

• Early-Stage Equity
• Medical, dental, and vision benefits
• In-person retreats
• Meal stipends
• Learning stipend
• AI tooling budget
• Flexible, unlimited vacation policy

About the company

Legion Health is an insurance-covered virtual psychiatry medical group building AI-enabled tools. The company is backed by Y Combinator and leading venture capital firms.