Performance Marketing Manager

The role

You will own paid acquisition across Google, Meta, and LinkedIn for the consumer business. You will also build paid B2B motions and use AI tools to automate tasks and run tests.

What you will do

• Run Google, Meta, and LinkedIn including budgets, bidding, targeting, creative rotation, and reporting
• Manage spend across core consumer categories
• Hit CAC and payback targets
• Run structured tests across audiences, offers, landing pages, and creative
• Partner with channel and business unit owners
• Develop early stage B2B paid motion for the AI Builder Program
• Partner with sales and AI Programs marketing on ICP and target account lists
• Build reporting that ties spend to pipeline and closed revenue
• Use Claude and other tools to automate repetitive portions of the job
• Work with content and creative teams to maintain ad creative pipeline

Required qualifications

• 5–7 years of hands-on performance marketing experience
• Direct ownership of meaningful budgets on Google, Meta, and LinkedIn
• Strong with data and comfortable in the ad platforms and GA4
• Understand attribution and lift testing
• Already using AI in your daily workflow and have built real things with it
• A systems thinker who builds processes

Nice to have

• Experience on both sides: driving consumer purchases and building pipeline for a sales-led B2B product
• Experience in Databricks
• Experience in edtech, marketplaces, AI enablement or selling to L&D or university buyers

Benefits

• The chance to join a world-class team
• Collaborative, high-energy environment
• Fast-paced, AI-native environment

About the company

Leland connects people with experts, programs, and communities to land jobs, get into school, or upskill for a world being rewritten by AI. Since 2021, they have helped tens of thousands of people and raised $19M from investors.