Senior CRM Manager - Automations

The role

You will own lifecycle journeys including onboarding, retention, reactivation, referral, and cross-sell across remittance, credit, savings, and insurance products. You will design automated journeys, build referral programs, and partner with Product and Data teams to set up triggers and segments.

What you will do

• Design and own lifecycle journeys for onboarding, retention, and reactivation.
• Build referral and virality programmes.
• Launch cross-sell journeys for credit, savings, and insurance.
• Set up triggers, segments, and logic for journeys to react to behaviour.
• Test, measure, and iterate on journeys.
• Partner with Product and Data for event tracking and attributes.
• Report on lifecycle performance.

Required qualifications

• 4+ years in CRM, lifecycle or marketing automation.
• Proficiency with Liquid language.
• Hands-on expertise in a major marketing automation platform such as Customer.io, Braze, or Iterable.
• Track record of onboarding, retention or reactivation programmes.
• Comfortable with SQL and event-based data models.
• Judgment on trigger logic and segmentation.
• Bias to ship and test over perfecting a brief.
• Comfort with AI tools for content generation and personalisation at scale.
• Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel.

Nice to have

• Experience building referral or virality mechanics
• Lived experience or deep empathy with the life of our users
• Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili
• Experience with WhatsApp or SMS as a lifecycle channel
• Background in remittance, cross-border payments or diaspora-focused products
• Experience designing loyalty or points-based programmes

About the company

LemFi is a financial engine for people who move countries to build something better. They provide remittances, multi-currency accounts, Savings, eSIMs and Credit.