Senior Growth Manager - LATAM

The role

You will own the market expansion strategy for LATAM to drive user acquisition. You will manage paid and organic channels, work with product teams to improve the user experience, and build market-entry playbooks for new countries.

What you will do

• Own new sender growth across active LATAM markets.
• Run paid growth by briefing performance marketing and interpreting data.
• Manage organic and community channels including agency and influencer relationships.
• Act as the product voice for the region using data to identify drop-off points.
• Build the market-entry playbook for each new LATAM country.
• Decide when to hire or bring in external resources for a market.
• Use AI tools for analysis, campaign briefing, and competitor research.

Required qualifications

• 5+ years of experience in growth, sales, field marketing, or community-led roles.
• Proven track record in growth at a fintech, remittance, or consumer tech company.
• Experience owning KPIs like new users, CAC, and conversion across multiple channels.
• Deep familiarity with LATAM diaspora communities and US-based corridors.
• Hands-on experience managing paid campaigns and reading performance data.
• Managed an 8-figure annual growth budget.
• Ability to diagnose product and funnel problems using data.
• Experience managing agencies or external partners.

Nice to have

• Direct experience launching a product or channel in one or more of Colombia, Mexico, or Guatemala.
• Existing network within the LATAM growth or fintech ecosystem.
• Fluency in Spanish, particularly in a professional or client-facing context.

About the company

LemFi is a financial engine for people who move countries, providing remittances, multi-currency accounts, Savings, eSIMs and Credit.